All women are encouraged by their midwives to breastfeed. Starting in pregnancy, the health benefits of breastfeeding and the risks of formula feeding are discussed, information and links to resources are provided, and concerns are addressed. Women also receive, as part of prenatal care, education about breastfeeding-friendly birth practices that can impact breastfeeding success. Clients are encouraged to attend a prenatal breastfeeding information class. Midwifery care following the birth allows uninterrupted and extended skin to skin contact and breastfeeding whenever possible. Midwives will devote time and hands on help as required to ensure a positive first breastfeeding experience.